RED RIVER BIZBITS

Enchanted Circle CoopENCHANTED CIRCLE MARKETING
WORKING STRONGER TOGETHER

Jenna Grubbs is the Tourism and Economic Development Director for the Town of Red River. She is also the Vice President of the Enchanted Circle Marketing Coop which met on Wednesday, November 29, for a Board Meeting in the Red River Conference Center.

Her first participation with the ECMC was when she was working for the Red River Ski & Summer Area in 2016. She became a member of the Board of Directors in June 2017.

According to Grubbs, the ECMC is a group of municipalities, Chambers of Commerce and tourism-related businesses located in the Enchanted Circle. "The over-reaching goal of the Coop," says Grubbs, "is to put together our brain power and our funds and to market the Enchanted Circle as a whole."

She adds that members of the Coop take turns hosting the Board meetings which are held every month because "It gives us a chance to show off our own towns and what we're doing with (examples) local caterers or local businesses."

Municipalities include Angel Fire, Eagle Nest, Questa, Red River, Taos and Taos Ski Valley.

The group has six work committees: Membership, Legislative Day, Advertising, Web Page Development, Trail Run Race Series, Finance.

"The Trail Run Race committee is brand new. We are super excited about this. It was pulled together by Colleen Durocher, formerly of the Taos Pueblo and now working with the Taos Ski Valley Chamber of Commerce. The goal of this group is to bring together some marketing dollars and marketing push for some of the great races we have in the Enchanted Circle.

"The original vision of the committee was just for trail races. Taking into consideration that we (Red River) have a road race marathon and that there are two other road races in the Circle, we expanded that vision to include a trail race series. We're talking running races to make it an Enchanted Circle Race Series. The goal of that committee is to reach out for sponsorship, so that the whole series gets some big-name sponsors, and to get advertising for all the races."

Also discussed was Legislative Day set for Valentine's Day, February 14, at the Roundhouse in Santa Fe. In addition to displays to promote the Circle and the ski areas on the Circle, ECMC will also present a list of needs to the legislators. "We need to build recognition for Northern New Mexico. We want them to know faces and names and remember pictures of these beautiful places."

The Website committee is also working on a new, more informational site. For more information, email us at info@enchantedcircle.org.